I have had the opportunity and good fortune to have had a wonderful business relationship with Kimmy Chapman, editor and owner of Biker Information Guide for over four years. As the General Manager of Performance Chrysler Jeep and Dodge and the owner of Envy Cycle Creations, manufacturer of Streetwalker Exhaust Systems, one of my responsibilities is to recognize and develop new and innovative advertising venues to introduce our business and product lines to the motor sports enthusiasts of the State of Arizona. Kimmy came to me early on with her concept for a magazine for motorcycle enthusiasts that would inform and list activities throughout the State of Arizona, feature articles on prominent and notable riders and enthusiasts from this state, and introduce and promote businesses throughout the state that were owned by or catered to the two wheeled motor sports enthusiasts. It was Kimmy’s vision to build a strong contingent of advertisers for her magazine that provided quality products or services for the motor sports community and lastly to provide a superior magazine with content of such value to its readers that the shelf life of the magazine would far exceed that of her competitors. Furthermore, the cornerstone of Kimmy’s magazine was to publish a magazine that portrayed and depicted the lifestyle of motor sports enthusiasts as that of a solid and respected member of the local community, instead of the outcast outlaw lifestyle depicted by other enthusiast’s magazines. Kimmy’s personal life style reflects her belief that the overwhelming majority of motor sports enthusiasts are solid, and respected community members and that it time that enthusiasts magazines paint the portrait of the majority of the sport instead of the outlaw minority.

The business’s that I represent share Kimmy’s vision so it was easy to come onboard as part of her advertising foundation, but ultimately the magazine had to be a sound business decision if we were to stay onboard for any sustained period. True to Kimmy’s vision the Biker Information Guide took off like a rocket and Kimmy and the Guide have never had to look back. Today the BIG regularly published in excess of 100 pages per issue of the same quality and content as the early publications, just more of the “good stuff” that have made BIG the premier motor sports publication in the State of Arizona. We’re proud to be associated with the publication and Kimmy Chapman and as a major advertiser would sincerely offer our recommendation that Kimmy Chapman’s magazine is an extremely credible and cost effective tool to reach thousands of motor sports enthusiasts who by the way are excellent consumers of industry related products.

Highest kudos’ to Kimmy Chapman and Biker Information Guide!

Sincerely,
Terry Lee
General Manager,
Performance Chrysler Jeep and Dodge, 623-247-4444
Owner, Envy Cycle Creations, Manufacturer of Streetwalker Exhaust Systems