In July of 2002 Jesse Rooke burst onto the custom bike scene with a vengeance. With his first bike, Dinah, Jesse established himself as a creative thinker who didn’t feel constrained by “the way it’s always been done”. Dinah would go on to an undefeated show record and would be featured in countless magazines and numerous television shows. .
Dinah’s success and the friendships he built with the established stars in the custom industry gave Jesse the motivation to keep building and to keep looking “outside the box” for creative approaches to motorcycle design. Each bike he has built since has featured innovative concepts that push the envelope of custom bike building while still managing to pay tribute to the “old school” of design philosophy.

Jesse plans to continue pushing past the boundaries that constrain the custom bike industry to breathe life into fresh, creative concepts and build bikes like no one has seen before.

Jessie’s unique design style is a direct result of kis long history in motorsports. Jesse’s involvement in AMA road racing, motocross, auto racing and shifter kart racing all played a rold in creating his style which blends form, function, simplicity and performance into machines that perform as well as they look.

Jesse’ designs are simple and pleasing to the eye. It’s refreshing to not only look at his motorcycles, but, it’s also enjoyable to talk with him, one on one.

I met Jesse in 2003, at that time I thought his new bike design was very cool, resembling a bicycle design with a big motor, lol. I talked with him about the construction to find out that he really did build it himself and was quite knowledgeable. He is very unassuming and you will usually find him standing away from his creations. I spoke with him at a Cyclerides Bike Night at Westgate and once again, he was great to talk to. This humble builder is a breath of fresh air to talk with, I highly suggest you try it.

Written by:
Jim Moore
Biker Information Guide
Exec. V.P./Operations
623-628-1117 • Jim@azbig.com

May 14, 2017    Feature Story